Brand Resources
Everything you need to use Klang's brand correctly – logos, colors, and guidelines.
Logos
Klang's logo consists of the symbol together with the wordmark. The symbol can be used on its own without the wordmark, but not vice versa.
Primary logo
Use on light backgrounds
Negative logo
Use on dark backgrounds
Positive logo
Use exceptionally on light backgrounds
Symbol
Klang's symbol is an abstract K constructed from the Point (see the graphics section). The symbol is most commonly used in blue but can also appear in white on a blue background or on a photograph. In exceptional cases, the symbol can be used in black.
Primary symbol
Use on light backgrounds
Negative symbol
Use on dark backgrounds
Positive symbol
Use exceptionally on light backgrounds
Colors
Clear blue is our primary color – use it most. It works well with our light warm gray background. Other colors are accents.
Usage Guidelines
Do this
- Use the logo with enough space around it
- Use the official colors from our palette
- Maintain logo proportions when scaling
- Use white logo on dark backgrounds
Avoid this
- Do not change the logo colors
- Do not stretch or distort the logo
- Do not add effects like shadows or gradients
- Do not place the logo on busy backgrounds
Questions? Email [email protected]